TIL in my MBA program: Sports Activity Vehicle

"TysMagic" (twjeffery) 10/02/2018 at 07:07 • Filed to: BMW

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Nom De Plume > TysMagic 10/02/2018 at 07:42

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The BMW X series are a prime example of vehicles we wish Europe would keep to itself.  

E92M3 > TysMagic 10/02/2018 at 08:03

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Oh yes, do not call the X5 a SUV. BMW wants you to know it didn’t just create another SUV. No, the X5 is a whole different type of midsize crossover, deserving it’s own segment dubed the SAV. To emphasize is onroad prowess.

diplodicus > Nom De Plume 10/02/2018 at 08:06

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But they’re made in America?

Nom De Plume > diplodicus 10/02/2018 at 08:20

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Only the ones they sell in America.  Which they most certainly should not be doing.

pip bip - choose Corrour > TysMagic 10/02/2018 at 08:20

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BMW X5 - high riding shitheap

diplodicus > Nom De Plume 10/02/2018 at 08:39

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Not true they exported 73% of production in 2017. They do assembly in a few other places for some X models, but the majority of US production goes overseas. That’s why they’re in SC, the Port of Charleston is one of the biggest in the US, plus tax credits. Same reason Volvo is opening a production facility outside of Charleston.

https://www.greenvilleonline.com/story/money/2018/02/13/bmw-manufacturing-remains-leading-u-s-auto-exporter-despite-pros-2017-exports-decline-amid-overall-s/333490002/

TysMagic > diplodicus 10/02/2018 at 08:48

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Look at this guy doing research! 

KingT- 60% of the time, it works every time > TysMagic 10/02/2018 at 08:59

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#Marketing

TysMagic > KingT- 60% of the time, it works every time 10/02/2018 at 09:04

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!!! UNKNOWN CONTENT TYPE !!!

Ash78, voting early and often > diplodicus 10/02/2018 at 09:13

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Yep, same deal with Mercedes in AL. When I toured the plant in 2001 (as part of an MBA logistics class, interestingly enough) there were RHD and Diesels rolling off the same assembly line on their way to Europe and Japan.

Ash78, voting early and often > TysMagic 10/02/2018 at 09:15

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I had a case study on BMW in 2000 as part of an MBA class. Basically all we talked about was how efficient they had gotten at building the world’s best car, the 3-series. There was also some discussion about how their new X5 would do against the Mercedes ML, but most people agreed it was a fringe segment and that luxury SUVs would never really take off.

Nom De Plume > diplodicus 10/02/2018 at 09:17

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Way to temper my resolve with annoyingly vague reporting of facts. At no point does it say where they are exported to. I will be surprised if Europe factors in very much. Europe which sets the tone with narrow streets and micro-compacts. NA & SA on the other hand comprise a healthy chunk of the world.

Tl;dr I still loathe these and won’t be swayed into accepting our new SUV overlords. Certainly not their poorest efforts.

TysMagic > Ash78, voting early and often 10/02/2018 at 09:20

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so what you’re saying is that everything I’m learning is a lie? 

Ash78, voting early and often > TysMagic 10/02/2018 at 09:22

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You are in a parallel reality where everything taught in business school is useless! :P